ERM x 66°North

The project ERM explores how the life cycle of a product can be extended by moving beyond its original role. How can a puffy coat become a chair? And can it become something else after that?
The project examines how product categorization can serve as a starting point rather than a restriction when designing innovative solutions for discarded products.
Collaboration 

Arnar Ingi Viðarsson


Client

66° North


Selected Press

︎︎︎Monocle Slow and steady
︎︎︎Fast Company Turned old puffer jackets into comfy chairs